Greta Krippner is a historical sociologist with substantive interests in economic sociology, political sociology, the sociology of law, and social theory. Her work explores how the rise of the market intersects broader social, cultural, and political transformations in the “long” twentieth century. Her first book, Capitalizing on Crisis: The Political Origins of the Rise of Finance (Harvard University Press, 2012), examines the financialization of the U.S. economy in the period since the 1970s. Her current research traces the evolution of methods of risk-based pricing over the course of the twentieth century, asking how the notion that each individual should “pay the cost” of her own riskiness emerged as a widely accepted normative principle governing how risk is distributed in modern society. She is also working on a book project that explores the problem of market freedom in American historical development.