“Now, See Here…” (1910)
by Joseph J Gould, Jr (1880-1935)
13 x 14 in., ink and wash on board
Coppola Collection

Details about Gould’s life are sparse. He has a prolific career creating impressionistic, Art Nouveau posters for Lippincott’s in the mid-1890s. He went on to design 21 covers for The Saturday Evening Post in the early 1900s, and the illustrated stories.

Artist Guernsey Moore had been instrumental in changing the look of The Saturday Evening Post in the early 1900s. In the 1800s, the Post looked like a standard tabloid newspaper; Moore and artist JJ Gould redesigned it to be the illustration-heavy magazine that still exists today.