They Asked…
A physician and researcher alerted us that they were able to use a 3D printer to create a groundbreaking device that opened the airway of a baby with severe tracheobronchomalacia, saving his life. The case study was going to be published in the New England Journal of Medicine and would be a breaking news story.
We Answered…
We traveled to Ohio to film the family and put together a media package that included the story, a video, photos and a blog post. We also prepped faculty for media interviews and created a blog post to go along with the press release.
The Results…
National and international newspapers, magazines, and major broadcast and cable television shows spread the word of the extraordinary event— close to 1,000 stories in all.
Media outlets that carried the story include “The Today Show,” The Associated Press, Yahoo News!, CNN, USA Today, U.S. News and World Report, Washingon Post, “CBS This Morning,” NBC News, MSN, HealthDay, Time Magazine, San Francisco Chronicle, Boston Globe, Detroit News, Detroit Free Press, Toronto Star, WDIV-TV Channel 4, Minneapolis Star-Tribune, Houston Chronicle, Huffington Post, Las Vegas Sun, Miami Herald, ElCaribe, ElPais. Michigan Radio, A Tokyo network came to Ann Arbor to do a story, and requests keep coming. The video is the most viewed ever on the UMHS YouTube channel (387,000+ views).
UMHS News Article: Baby’s life saved with groundbreaking 3D printed device from University of Michigan that restored his breathing
Blog Post: Saving a baby’s life with a 3-D laser printer: Kaiba’s story
