Between Reader and Writer: An Interview with Dubravka Ugrešić
“The problem I have with contemporary culture is that today everything is treated as a product. Culture is a huge and shiny supermarket. As all products are announced as ‘brilliant,’ the risk inherent in buying those product falls entirely to me. In that respect, I often miss ‘my butcher’ and ‘my baker’ and ‘my vegetable lady,’ people I could rely on. These days, shopping and consuming—including consuming culture—have become more difficult. In such a context, I behave like any other cultural consumer: I buy books randomly, because I’ve heard of the author or the title, or I know the publisher’s taste, or a friend recommended something to me.”
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“The problem I have with contemporary culture is that today everything is treated as a product. Culture is a huge and shiny supermarket. As all products are announced as ‘brilliant,’ the risk inherent in buying those product falls entirely to me. In that respect, I often miss ‘my butcher’ and ‘my baker’ and ‘my vegetable lady,’ people I could rely on. These days, shopping and consuming—including consuming culture—have become more difficult. In such a context, I behave like any other cultural consumer: I buy books randomly, because I’ve heard of the author or the title, or I know the publisher’s taste, or a friend recommended something to me.”
