Due to the considerable time investment involved in creating this type of content #UMsocial and LSA Marketing and Communications recommend that no new standalone YouTube accounts be created. Don’t worry; we have alternatives.
Creation of new social media channels must be in compliance with the University of Michigan Social Media Implementation Standard.
About YouTube
YouTube is a platform that allows over 1 billion people to discover, watch, and share video content. On mobile devices alone, YouTube reaches more 18 – 49 year olds than any cable network in the U.S.
You can negatively affect your social media efforts with a YouTube channel that is updated infrequently, that features amateur content, or that posts videos meant for small or internal audiences. There are several alternatives that may be more appropriate depending on your marketing goals.
Alternatives
Leveraging College or University YouTube Presence
The College of LSA and the University of Michigan have substantial communities on YouTube. We are delighted to share your short, well-made video content on our YouTube channels. Contact LSA Social Media to get started.
Web-Based LSA CMS/AEM Player
LSA departments that have CMS-powered websites have access to web-based video players that can easily be hosted through their website. This option is recommended for units looking to share video content with a broad public audience. More information, training, and resources are available at: http://www.lsa.umich.edu/webservices/
M+Box
This free service allows users to share video files with select users or groups and is perfect for sharing with internal audiences or audiences smaller than 100 viewers. More information about the the University’s partnership with Box is available at: http://www.itcs.umich.edu/storage/box/.
Other Video/YouTube Resources
LSA-DMC has several video professionals on staff who are available to consult with departments considering online video services. We are always happy to provide options and training to assist departments in meeting their online marketing goals. Contact LSA-DMC at [email protected] for more information.
[button style=”btn-default btn-lg” type=”link” target=”false” title=”UMSocial YouTube Best Practice” link=”http://socialmedia.umich.edu/strategy/#youtube” linkrel=””]
