If your department or unit desires to create a new social media presence, first contact LSA Social Media for a consultation and to discuss your goals and plans.
Whether you’re just getting started with social media or you’ve already established social media accounts for your department/unit, use the following questions as a guide to help you define your strategy.
Download and begin filling out the Social Media Strategy Template.
Outline the objectives of your social media and desired return on investment.
- What prompted your interest in social media?
- What are the key goals and messages of your department/unit?
- What are the top 2-3 priorities for social media in your department?
- How will you know your social media efforts are working?
Define your target demographic.
- What audiences do you most need to reach? (e.g., prospective students, alumni, et cetera)
- Will they be interested in being educated or informed?
- What level of transparency is appropriate for this audience?
Determine the best sources and paths to producing quality content.
- What is inherently social about your department/unit? or what about your department’s area of expertise might people want to talk about or share with their friends?
- What kind of information do you hope to disseminate via social media?
- What other sources of information would your audience enjoy reading?
- Will you be creating new content for social media? If so, what kind?
- Could this content be used elsewhere? (e.g., your website) Where? When?
- Do you have content that appears elsewhere (print, web, email, etc.) that you hope to repurpose for social media?
Identify stewardship and workflow practices.
- Who will be managing your social media accounts? Are they a dedicated communications professional, and/or do they have enough bandwidth to manage social media accounts in addition to other professional responsibilities?
- If necessary, do you intend to allocate any additional department resources to further your social media efforts?