“Do Consumers Really Care About Sustainability?”
Wednesday, Nov 4, 2015
5pm – 6 pm
Perspectives from Sustainable Harvest Coffee
University of Michigan
Ross School of Business, R1210
701 Tappan St, Ann Arbor MI 48109
Ross School of Business, R1210
701 Tappan St, Ann Arbor MI 48109
David Griswold, founder of Sustainable Harvest Coffee, will reflect on growing business challenges to create authentic and scaled commodity supply chains which are sustainable and can impact the growers and rural communities in the developing world. In times of rapid industry consolidation, venture capital money and acquisitions in the specialty coffee industry, the question for the future is “Do consumers really care about sustainability?”