The Statement
LSA Social Media exists to build a community of giving and engagement for the nation’s preeminent public liberal arts college by
- improving the lives of students
- engaging alumni in the life of the college
- championing the liberal arts
- inspiring remarkable gifts
- using data to drive decisions
What That Statement Might Look Like
Improving the lives of students
We expose students to the myriad of life and career possibilities offered by liberal arts degree.
- Design and implement creative, targeted on-site social media campaigns
- Surface stories about alumni, research, and learning opportunities
- Listen and interact with the student body both digitally and face-to-face
Engaging alumni in the life of the college
- Highlight the student experience to remind them of their connection on campus.
- Develop and maintain social media ambassador program with the Dean’s Young Alumni Council
Championing the liberal arts
- Partner advising to highlight exploratory paths to major declaration
- Leverage larger social media following to allow departments and units to demonstrate their key initiatives
- Advise departments on social media best practices
Inspiring remarkable gifts
- Partner with Annual Giving team to spearhead the #GivingBlueday campaign.
- Steward donors with gratitude expressed via social media
- Connect students and alumni to the development priorities
Using data to drive decisions
- Provide insight to editorial staff on stories that drive audience engagement via regular reporting
- Visioneer the direction of social media for the College and its reporting units based on trends and gathered metrics