Health, Attitudes, and Influence Lab (HAILab) at the University of Michigan

What we do

Our lab studies how people influence and support one another through communication, with a focus on the psychology of persuasion and information sharing. We investigate how individuals respond to health messages, navigate social identities, and regulate others’ thoughts, feelings, and actions in interpersonal contexts. By combining theory-driven and multi-method approaches, our work explores the factors that shape receptivity to persuasive messages and their implications for health, well-being, and social connection.