J. Frank Yates

Frank YatesPositions

Professor of Psychology
Professor of Marketing and Business Administration
Coordinator, University of Michigan Decision Consortium


Psychology Department Contact
Office: 3038 East Hall, 530 Church Street, University of Michigan, Ann Arbor, MI 48109-1043, USA
Phone: 734.763.2092
Fax: 734.763.7480

Ross School of Business Contact
Office: 5725W Sam Wily Hall, Ross School of Business, 701 Tappan Street, University of Michigan, Ann Arbor, MI 48109-1234, USA
Phone: 734.764.6138
Fax: 734.936.0279


University of Notre Dame, Notre Dame, IN, 1963-67: A.B., Psychology (Maxima Cum Laude), 1967

University of Michigan, Ann Arbor, MI, 1967-71: M.A., Psychology, 1969; Ph.D., Psychology, 1971.

Selected Honors

Woodrow Wilson Fellow, 1967-68
National Science Foundation Fellow, 1967-69
Fellow, American Psychological Association
Fellow, American Psychological Society

Selected Current Editorial Activities

Associate Editor, Journal of Behavioral Decision Making
Editorial Board Member, Organizational Behavior and Human Decision Processes

Current Key Research and Development Interests

Decision neglect, decision management, decision making expertise, indecision, affective forecasting, decision making in legal contexts, culture and decision making, judgment accuracy analysis

Selected Publications

Yates, J. F., Veinott, E. S., & Patalano, A. L. (2003). Hard decisions, bad decisions: On decision quality and decision aiding. In S. L. Schneider & J. C. Shanteau (Eds.), Emerging perspectives on judgment and decision research (pp. 13-63). New York: Cambridge University Press.

Önkal-Atay, D., Yates, J. F., Şimga-Mugan, C., & Öztin, Ş. (2003). Professional vs. amateur judgment accuracy: The case of foreign exchange rates. Organizational Behavior and Human Decision Processes, 91, 169-185.

Friedman, R. D., & Yates, J. F. (2003). The triangle of culture, inference, and litigation system. Law, Probability, and Risk, 2, 137-150.

Yates, J. F. (2004). “Let’s just go with it.”: The perils of decision neglect. Ivey Business Journal, March/April. (<a href=”http://iveybusinessjournal.com/topics/the-workplace/lets-just-go-with-it-the-perils-of-decision-neglect#.VA9Xn6N0bEc”>Article Link</a>) (Reprint # 9B04TB08)

Godek, J., & Yates, J. F. (2005). Marketing to individual consumers online: The influence of perceived control. In C. P. Haugtvedt, K. A. Machleit, & R. F. Yalch (Eds.), Online consumer psychology: Understanding and influencing consumer behavior in the virtual world (pp. 225-244). Mahwah, N.J.: Erlbaum.

Yates, J. F., & Tschirhart, M. D. (in press). Decision making expertise. In K. A. Ericsson, N. Charness, P. J. Feltovich, & R. R. Hoffman. (Eds.). Cambridge handbook of expertise and expert performance. New York: Cambridge University Press.

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