
ECoach
ECoach is a personalized, web‐based coaching tool developed by the Center for Academic Innovation (CAI) that delivers tailored content to students. Using surveys and questionnaires, ECoach delivers personalized emails and text messages to students with information, resources, and reminders for important dates—tailored just for you!
ECoach is currently being developed to be shared at a wide scale with 9th through 12th grade students across Michigan to support their post-high school planning and preparation. Stay tuned for the launch!


If you were invited to join an I2A ECoach pilot, you can follow along with the steps below for creating an account and accessing your coach:
The ECoach Story
In 2010, Tim McKay (Arthur F. Thurnau Professor of Physics, Astronomy, Education) learned that Vic Strecher (Founder of the Center for Health Communications Research and Professor of Public Health) had a solution to his problem. Tim needed a scalable, individualized way to reach and support students in a large introductory physics course. Vic and the Center for Health Communications Research had the software tool he needed: the Michigan Tailoring System. A short number of months and one grant award later, ECoach was born. Since then, ECoach has delivered thousands of tailored messages to tens of thousands of students at the University of Michigan and has recently grown to supporting students all over the world.