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Daily Archives: February 1, 2012

Activating Images: On Saskia Olde Wolbers’s “Pareidolia”

by Nicholas Johnson

Pareidolia refers to the tendency of human perception to discover meaning in random structures where meaning does not exist. It is the perception of an image in a cloud or a pattern on the surface of the moon. It can also refer to an experience of the spiritual. London based artist Saskia Olde Wolbers’ film Pareidolia explores this phenomena through fantastical imagery and a fable that tells of a miscommunication between a professor and a Zen master.