– Review the literature and design surveys and experiments on consumer psychology, decision-making research, emotions, close relationship, evolutionary psychology, neoteny, and compulsive hoarding.

– Applied analytical thinking, advanced statistical analysis, and visualization using R, SPSS, Tableau, Python, and Excel to interpret both behavioral and neuroimaging data.

Visualizations from course projects:

– Closely collaborate with researchers and experts from marketing, social science, survey methodology, and decision-making to investigate the effect of the close relationship on consumption and spending.

– Introduce cutting-edge science and theories to the public, fellow researchers, and students through courses, talks, data visualizations, blog posts, conference event organization, reviews, and publications.