It is easy to respect and admire a brilliant idea. I have not received one of these messages before, so perhaps this is a new strategy being used by the Red Cross.

I got this email message yesterday:

Your donation is on its way to change lives.

Dear Brian,
Thank you for giving blood with the American Red Cross on 4/11/2017. After first ensuring that local needs were met, your blood donation was sent to Dupont Hospital in Fort Wayne, IN to help a patient in need. Your donation is on its way to change lives!

That is pretty smart.