The Future of Organic and Sustainable Medicine
Thursday, Nov. 13
10am in Forum Hall, Palmer Commons
Drake Sadler, Chairman of Traditional Medicinals, and his wife Nioma will deliver a public lecture entitled, “The Future of Organic and Sustainable Medicine.” The talk will take place next Thursday, 11/13, at 10:00 a.m. in Forum Hall, Palmer Commons.
In this talk, the Sadlers will walk through a case study in the sustainable sourcing of medicine. They will discuss the agricultural improvements that were necessary, the impact on cost of goods, and the community investments the company made.
In the early 1970’s, Drake Sadler was a community activist who believed that empowered people could change the world for the better. His mission was to promote the knowledge of Traditional Herbal Medicine, while creating fair and equitable trading relationships with the mostly impoverished people around the globe who collect and grow medicinal plants. For the past four decades, Drake has guided Traditional Medicinals through a time of incredible change, leading people to a newfound respect for herbalism.
As Drake said recently: “With the support of our health conscious consumers and the introduction of organic agriculture, we have developed a unique business strategy which reduces poverty and hunger, rebuilds families and restores their self-sufficiency, and provides economic stability in the rural indigenous communities where our herbs come from. Herbal experts from Traditional Medicinals are constantly working to improve herb quality and social conditions in these communities, but it isn’t necessary to travel to distant native villages to see that the entire planet desperately needs new social business models which are non-exploitive, free from discrimination, environmentally sustainable, nurture our spirits and serve humanity.”
Traditional Medicinals has pursued the rigorous process of getting nearly every product certified organic, and many also certified Fair Trade and now Fairwild.
